DYNAMICNotes from the studio on what makes people stop at a booth, and how we build it.
StrategyTrade Show Booth Ideas That Stop People in the AisleEvery booth has an LED wall now, so a screen alone stops nobody. Five ideas that do, with examples from RSA, Black Hat and Infosecurity Europe.ProcessFrom Sketch to Show FloorConcept, design, electronics, LEDs, software and on-site operation: what happens between the first idea and opening day, and why one team should own it.LED & MappingLED Walls, LED Floors or Projection Mapping?Pixel pitch, viewing distance, brightness and surfaces: how to pick the right canvas for a trade show booth, visitor center or lobby.ElectronicsCustom Hardware That Survives a Four-Day ShowButtons, sensors, electronics and enclosures that take thousands of hits: how we build physical interfaces for booth games and installations.